Elon Musk wants to buy Twitter. He hinted on the platform for the past week or so that he thought the social media company needs changes. And he lobbed various changes from the edit button to making the algorithm public. I, along with everyone else, didn’t think the billionaire would try to buy the company but he did after he rejected Twitter’s offer to make Musk a member of the board. As of now Twitter rejected Musk’s offer of 43 billion dollars. Yet, the CEO of Telsa and SpaceX hasn’t given up. He’s now trying to raise money to buy the company, or even offer more money.
I wanted to discuss my thoughts about this move since I’m a former Twitter employee. Not only will I give my thoughts, I will offer some thoughts from current Twitter employees who I still have contact with.
What I Did At Twitter?
I worked at Twitter from October 2017 to December 2020. My job title was Site Operations Technician (SiteOps) which is a fancy title for a data center technician. Basically I fixed the servers running the software. That’s right: Twitter doesn’t run on the Cloud, meaning it doesn’t run on AWS or even Azure. The company designs its own servers and has manufacturers to build them. When those servers break, and they will, the company needs someone to fix them and that’s where the Site Operations Technicians come in.
We in SiteOps work from a ticket queue to diagnose what exactly broke in the server and then get the part or parts to fix the server. I spent my day walking around the data center replacing SSDs, NVMe, memory, power supplies, and more. On top of fixing defective servers I also swapped out broken switches, optics, and cabling. Oh, and I was on-call too to help fix a critical server or networking equipment that broke during the night or on the weekends (unlike other data centers Twitter doesn’t have staff there 24/7).
I finally decided it was time for a change and I wanted to start my own business so I left in December 2020. After looking at what happened after I left I picked a good time to leave.
Elon Musk Wants To Buy Twitter But I’m Unsure Of His Goals For The Company
My Feelings About Musk
Elon Musk wants to buy Twitter but I’m unsure of his goals. I don’t follow him on Twitter and I’m not a Musk fan. I think Tesla cars are ugly and overpriced, space exploration doesn’t make sense because we have problems on Earth, and I think he’s too impulsive on Twitter. So what would his influence be on Twitter if Musk can successfully purchase it.
I think Musk would work to relax Twitter’s moderation rules but he would soon find out there would be major issues doing so. Certain advertisers would bail which will hurt Twitter’s bottom-line. Also, certain employees would leave because many don’t like him enough to leave. Finally, I think his brash ways would cause more problems at Twitter, slowing down the changes he says Twitter needs.
Elon Musk Wants To Buy Twitter: What Current Tweeps Think
I’m still in contact with some employees at Twitter, called Tweeps, and I asked him how things weer there since all this happened. One guy told me that things at work at crazier then normal. Some employees are worried which lead to the All-Hands meeting last Thursday. That same employee attended the meeting and said that the CEO gave some answers but offered non-answers too. Most likely because he can’t talk about certain things due to legal issues. The same employee agreed with me that he thinks Musk wouldn’t be a good fit for Twitter as his experience is with Tesla and SpaceX.
Other employees I saw were excited about everything and are waiting to see what happens. Some want Musk to buy Twitter while others don’t. The Tweeps who want Musk to buy the company believe his outside thinking will change the company for the better. A few thinks the executive leadership needs to be changed, along with the Board of Directors, so the company and its product can improve. I do concede that Twitter as a service needs to improve because it hasn’t had any big releases in years. Oh yes, I know Twitter Blue came out earlier this year but that more or less sucks. It offers nothing I want as a current Twitter user.
Can Musk solve these problems? Will he create additional ones? Will Twitter find another buyer? I don’t know. We’ll have to wait and see.