Brittany Gates

Reporting video games and tech news from an entrepreneur angle

Elon Musk’s First Email To Twitter Is Wild!

elon musk's first email
Elon Musk's first email to the Twitter employees is nuts because the new owners rants about money and demands remote employees return to the office immediately.

I saw a tweet from The Verge today regarding Elon Musk’s first email to Twitter (which you can read here). And oh boy is it wild! Not only does the new owner rants about the poor financial situation Twitter is in (which he should’ve known during his purchase of the company), he demands his remote employees to return to work in the office immediately.

Let’s Review Elon Musk’s First Email To Twitter

All right, let’s see what’s in Elon Musk’s first email to the Twitter employees. I’ll critique this paragraph by paragraph.

Sorry that this is my first email to the whole company, but there is no way to sugarcoat the message.

Frankly, the economic picture ahead is dire, especially for a company like ours that is so dependent on advertising in a challenging economic climate. Moreover, 70% of our advertising is brand, rather than specific performance, which makes us doubly vulnerable!

I don’t have a problem with the CEO being honest with the employees regarding the financial health of the company. Because I’ve worked at employers who lied just so employees wouldn’t bail because things were that bad. However, I think Twitter employees already knew the company’s troubles because advertising revenue declined for quite some time. Plus, the previous Twitter executives always told the employees how dependent the company was on advertising. That’s why Goldbird (The Revenue Team if I remember correctly) worked hard to improve the advertising platform.

That is why the priority over the past ten days has been to develop and launch Twitter Blue Verified subscriptions (huge props to the team!). Without significant subscription revenue, there is a good chance Twitter will not survive the upcoming economic downturn. We need roughly half of our revenue to be subscription.

Of course, we will still then be significantly reliant on advertising, so I am spending time with our sales & partnerships teams to ensure that Twitter continues to be appealing to advertisers.

So in those two paragraphs the new owner explained why he rushed the engineers to release the updated version of Twitter Blue. The company needs money fast, and Musk saw Twitter Blue was the best way to earn it. I have no problems with subscription services if they provide good value to its customers. And adding instant verification to the service provides value that Twitter’s users want.

The road ahead is arduous and will require intense work to succeed. We are also changing Twitter policy such that remote work is no longer allowed, unless you have a specific exception. Managers will send the exceptions lists to me for review an approval.

Starting tomorrow (Thursday), everyone is required to be in the office for a minimum of 40 hours per week. Obviously, if you are physically unable to travel to an office or have a critical personal obligation, then your absence is understandable.

I look forward to working with you to take Twitter to a whole new level. The potential is truly incredible!

This is the wild part of the email, because Elon Musk just told his remote employees to show up to the office tomorrow without any forewarning. And that’s not the proper way to handle this situation. I don’t understand why the new CEO couldn’t give the employees a deadline to return to the office. That’s what other companies did. Employees need to secure childcare, figure out transportation, and other parts of their lives. Especially if they have been working remotely for the past two years.

But Wait…It Gets Wilder!

While browsing Twitter while doing research for this article I came across this tweet thread that adds more information to the email:

And it gets wilder because Elon Musk told employees if they can physically go to the office but don’t they don’t have a job anymore. Yep, that’s going to win over employees who don’t like you already. And it’s going to improve morale too!

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