Hosting Ads On Your Site: Is It Good Or Bad?

You may have this question when it comes to advertisements on your website: Is hosting ads on your site a bad idea or a good way to make some money? There’s a possibility your visitors may dislike seeing ads. However, if your site is popular you could make a good amount of revenue from displaying ads. In this article I will discuss the pros and cons of this decision, and talk about my experience with ads on my sites.

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The Pros Of Hosting Ads On Your Site

  • Ads provide a revenue stream.
  • You can setup specific partnerships with companies you like and/or trust (and still make additional money).

If you are looking for another revenue stream from your website then hosting ads on your site is a valid option. The top choice for many is Google Adsense program. However, there are many other companies in this marketplace. While I currently use Adsense on my websites, including this one, you should do your research on advertising partners. My biggest suggestion to make sure you join a company that gives you control over the type of ads you can host on your site. You don’t want to display ads from a particular industry that may clash with your brand. Certain companies and/or products or services can be problematic. Finally, choose an advertising partner that has a good interface and/or dashboard.

Speaking of partnerships, you can forgo signing up with advertising companies and choose to do partnerships instead. These can be an affiliate program or a specific partnership program with a company. You see this all the time with social media influencers. They showcase a product or service, and discuss why he or she uses it or loves it. Depending on the partnership, you will make money from visitors using your special link to make purchases or by driving traffic to a website.

The Cons Of Hosting Ads On Your Site

  • Too many ads on your site can slow it down.
  • Some visitors don’t like seeing ads.
  • Your ads may not be seen due to ad-blocking software.

If you overload your website with ads that can slow it down. Depending on your company you use, your website has to contact another server to download the ad or ads to display. So if you are going to show ads on your site keep them to a minimum. I suggest showing less than 5 ads on a page. However, if the ads are quite large then show less.

Why? Because some of your visitors don’t like seeing ads. Especially if your website provides information. I get mad when I go to a site to learn something and ads bombard me. And if one of the ads is an auto-play video I usually leave the website.

Which leads to the final cons of ads on your site: Ad-blocking software. Many desktop and mobile web browsers have this software built-in and many users love it. Again, it’s because many ads are intrusive. What can you do about this? You can ask your visitors to configure their browser to allow it to show ads from your site. Or you can make sponsored posts, as these are not usually blocked by ad-blocking software. Sometimes you can’t do anything about this.

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